Privacy Policy

01Who we are

HookExperts is a brand operated by Zephyraux Consultation Private Limited, a private limited company incorporated in India on 30 October 2024. In this policy, "we", "us" and "our" mean Zephyraux Consultation Private Limited. Contracts, invoices and legal responsibility sit with Zephyraux Consultation Private Limited; HookExperts is the trading name we market under.

• Registered office: H. No. 0047 C, Rasoolpur, Indranagar, Bilandpur, Gorakhpur Sadar, Gorakhpur - 273001, Uttar Pradesh, India
• Corporate Identity Number (CIN): U73200UP2024PTC247106
• Contact: info@hookexperts.com

02What this policy covers

This policy explains what personal data we collect through this website, why we collect it, who we share it with, and the rights you have over it. It covers this website only. It does not cover the separate handling of data inside a client engagement, which is governed by the agreement signed with that client.

03Data you give us

We only ask for what we need to reply to you and run a funnel audit.

• Name.
• Email address.
• Phone or WhatsApp number, where you choose to provide it.
• Business name and anything else you type into a message or enquiry field.
• Scheduling details if you book a funnel audit through our booking tool.

You do not have to give us any of this to read the site. You only provide it if you choose to contact us or book a funnel audit.

04Data collected automatically

When you visit, some data is collected automatically by our hosting infrastructure and by the analytics tools described below:

• IP address and approximate location derived from it.
• Device, browser and operating system information.
• Pages viewed, time on page, scroll depth and clicks on calls to action.
• The page or campaign that referred you to us.
• Cookies and similar identifiers, as described below.

05Why we use your data

• To reply to your enquiry and arrange a funnel audit.
• To provide and improve the services you have asked about.
• To understand how the site is used so we can improve it.
• To measure which campaigns bring genuine enquiries.
• To keep records we are required to keep, and to establish or defend legal claims.

We do not sell your personal data. We do not use the details you submit through this site to send unrelated marketing without your consent.

06Consent and your choices

Where we rely on your consent, you give it by voluntarily submitting a form or booking a funnel audit, having read this notice. You can withdraw consent at any time by writing to us at the address below. Withdrawing consent does not affect anything we did lawfully before you withdrew it, and it may mean we can no longer respond to an open enquiry.

07Cookies and analytics

We use cookies and similar technologies to keep the site working and to measure how it performs. Analytics cookies help us see which pages and campaigns produce real enquiries rather than just traffic. You can block or delete cookies in your browser settings, though parts of the site may stop working as intended.

Google Analytics 4 is switched on and collects the data listed above. Google Search Console reads how this site appears in Google Search results; it does not run any tracking code on the site or collect additional data about you. Meta Pixel and Google Ads conversion tracking are not installed yet, and are named here so you know what to expect if they are added.

08Who we share data with

We share personal data only where it is needed to run the site and our business:

• Service providers who host the site, deliver our email, provide analytics, and run our scheduling and CRM tools, acting on our instructions.
• Advertising platforms, where conversion measurement is enabled, so we can tell which campaigns produced an enquiry.
• Professional advisers, such as accountants and lawyers, where necessary.
• Government or regulatory bodies where we are legally required to disclose.

Some of these providers operate outside India. Where data is transferred abroad, we take reasonable steps to ensure it stays protected to the standard described in this policy.

09How long we keep it

We keep enquiry data for as long as needed to respond and to maintain a record of the conversation, and after that only where we have a legal or accounting reason to keep it. Analytics data is retained according to the settings of the tools we use.

Enquiry data retention: 24 months from your last contact with us, unless you become a client, in which case it's retained per the signed engagement agreement. Analytics data is retained for 90 days.

10Security

The site is served over HTTPS, and we limit access to enquiry data to the people who need it. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we take reasonable technical and organisational measures to protect your data.

11Your rights

Subject to applicable law, including India's Digital Personal Data Protection Act, 2023, you may:

• Ask what personal data of yours we hold and why.
• Ask us to correct data that is wrong, incomplete or out of date.
• Ask us to erase data where we no longer have a reason to keep it.
• Withdraw consent you previously gave.
• Nominate another person to exercise these rights on your behalf in the event of death or incapacity.
• Complain to us, and escalate to the Data Protection Board of India if you are not satisfied.

To exercise any of these, write to info@hookexperts.com. We may need to verify who you are before we act on a request.

12Grievance redressal

If you have a complaint about how we handle your personal data, contact our grievance officer. We will acknowledge and respond within the timelines required by law.

• Grievance officer: Aditya Shukla
• Email: info@hookexperts.com
• Address: H. No. 0047 C, Rasoolpur, Indranagar, Bilandpur, Gorakhpur Sadar, Gorakhpur - 273001, Uttar Pradesh, India

13Children

This site is meant for business owners and is not directed at children. We do not knowingly collect personal data from anyone under 18. If you believe a child has given us data, write to us and we will delete it.

14Changes to this policy

We may update this policy as our services or the law change. The date at the top of this page shows when it was last revised. Material changes will be reflected here rather than announced individually.

15Contact

Questions about this policy can be sent to info@hookexperts.com, or by post to Zephyraux Consultation Private Limited at H. No. 0047 C, Rasoolpur, Indranagar, Bilandpur, Gorakhpur Sadar, Gorakhpur - 273001, Uttar Pradesh, India.